Convoy / Google Mexico
Collaboration with Variable.io
Interaction Design & Code
A futuristic 3D fashion experience for Mexico fashion week. Designers create base designs through the app, from which the “ROSE” algorithm generates a collection that walks down a virtual runway show.
How might fashion designers collaborate with an AI?
In this future scenario, fashion collections are generated via algorithmic selection. Designers feed quantitative preferences into software, which would interpolate those choices into a fashion collection.
In the artistic spirit of the project, the creative direction called for more abstract, geometric designs that had recognizable clothing qualities but did not try to be real clothing.
How would the designers create designs?
Given the art direction, technical limitations, and short timeline, how could we create an ‘algorithm’ that creates sufficient range of variation?
I organized the experience into a tool for fashion designers with 4 steps: