Amazon Fashion
2019
UI/UX, technical design lead, core product technology
Amazon's first custom made-to-measure apparel line.
Read more on Fast Company, Tech Crunch, and Vogue
I did the early UI and motion design for the consumer mobile app and built the first working version of the custom pattern generation engine. The product had a long private beta, and launched in 2020.
I synthesized design and engineering requirements from different teams, wrote technical specs, provided domain area expertise, and planned user testing. My work simplified complexity, helped push the technology forward, and improved understanding of user expectations. I worked closely with the machine learning team in NYC (formerly Bodylabs).
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I coded 4 iterations, improving the custom sizing and ML algorithm spec across multiple rounds of user testing.